Science backed.
Smart execution.
Better performance.
Coaching: practical and personal. Built on decades of experience, current sports science and tools that matter (power, aero analysis, sodium loss, core temp etc).
You get a true Multi-sport Coach who has...
- coached National Champions, Ironman Winners, Championship medalists, A/G winners.
- raced Kona, Alcatraz, TT's, L'Etape, L2P, Marathons, Ultras, Duathlon, etc.
- studied the science to degree level. From Heart Rate to VO2max. Glucose polymers to altitude.
- the what to do's, why you're doing it. And supports when lifes hurdles arrive.
- partnerships with NØPINZ, Precision Hydration, CORE, SOUTHFORK CYCLES, EDGE, ROTOR UK.
Choose your Coaching
— Full coaching, signature services and targeted 1-2-1 sessions.
Have Joe as your coach
Ongoing plan + weekly call, built around your life, goals, and event calendar. Data-informed, human-led.
One-off Coach input
A focused check of training, pacing, fueling, and kit. The marginal gains that all add up.
Free tools & smart support
Calculators, protocols, articles and practical guidance to help you train smarter right away.
Signature Services
— Using science for measurable changes to make you smarter and faster.
Bike position & equipment optimising
Fit it. Test it. Prove it.
Start with a position that works for the athlete, then use AiRO CFD to test what is actually faster.
- Remote AiRO CFD — position, helmet & equipment optimisation
- In-person Bike Fit / FIT + CFD in North Devon
- Comfort, stability, power and CdA — then prove it in training and racing
Learn how to refine & improve
Focused sessions on FaceTime/Zoom or in-person.
- TRAINING: the right zones, sessions and progression
- RACE NUTRITION: fuel & hydration strategy from 30+ years experience
- RACE PACING: precise targets proven to help athletes
From power to sweat, bloods and pedalling.
Useful measurement that helps answer a real performance question.
Data turned into practical decisions.
- Power RAMP TEST / HR zones / FLOWBIO Sweat AHi testing
- CORE temperature, ROTOR OCP and STRYD run power protocols
- NØPINZ 3D scan, FORTH blood tests and more...
Fuel. Hydrate. Recover. Perform.
A practical hub for nutrition consultations, race fuelling, sweat & sodium, articles, tools and evidence-led performance nutrition.
- 1-to-1 nutrition and race-fuelling consultations
- Sweat, sodium, hydration and heat links into Tech
- Articles, tools, supplements and partner resources
Recent Media & Books
— Articles. Interviews. Published.
220 Triathlon Online
Learn about 9 sports supplements and how they might help you.
Read the article
What athletes say
— Recent notes from clients. The kind of feedback that matters.
“Since starting with Joe, I feel better, healthier, stronger and fitter… I don’t waste time procrastinating about ‘what to do today’, it’s all there for me.”
“... no more cramping / bloated stomach from the wrong foods and WAY more energy.”
“Having Joe on my side made the difference between desire and achievement… Joe gave me the framework and method to turn 16kg of fat into thin air.”
“Job done! Agreed plan kept front of mind, held off on the bike and ran stronger. 25 mins faster than last outing at this race/venue and a 70.3 PB by 5 mins, despite a hot and hilly run..”
Tools & resources
— Free tools to start you training SMARTER.
Power Zones Calculator
Clear zones and targets you can actually use in training and racing.
Core Temp Protocol
Follow the sessions to get your core-temp sessions optimised.
Articles & Sessions
Smart training articles and sessions to help you become a better athlete.